WHY BUNNIES AREN’T JUST FOR EASTER
At Hands On PR we are big fans of rabbits (especially the giant variety)
Which is why we were delighted to see the latest ‘hopper’ campaign from Pets Corner. The pet shop chain is pushing home the message that a bunny is not just for Easter. Over the Easter period Pets Corner won’t be selling rabbits in any of their 108 stores over fears of impulse buys.
Apparently 35,000 rabbits are dumped every year by owners who didn’t’ think before they bought. Oh, and bunnies need a companion of the same furry type so they don’t get lonely and depressed. This Retail PR campaign has achieved widespread coverage in national, regional and social media so let’s hope it drives the message home.
Now Hop Off!
Hands on PR signing off…..