WHY A NEW WAY TO COMMUNICATE MEANS YOU WON’T SLACK AT WORK
There’s no two ways about it, email transformed the way we work when it pinged onto our screens and into offices over twenty years ago. Almost overnight it abolished the need to faff around a fax machine and, in PR land, communicating with clients and journalists become a whole lot easier (although, talking on the phone will always be king) Now though, there’s a rumble in the jungle as a Silicon Valley start up called Slack aims to change the way we communicate. Only two years old and sometimes described as an email killer (does that mean email will join the fax mountain in the sky) Slack enables continuous, fluid and more natural conversations than restrictive and time-consuming emails – already 2.3 million people use it every day.
Slack is a mash up of tools that young people are used to using. These include Faceook Messenger, Google Chat, WhatsApp and many more. It’s packed with emojis and users receive an invite from someone else at work to join a ‘team’ and once they have Slack’s app on their desktop or mobile they’ll see channels dedicated to different topics, private channels for invited groups and direct messages.
All sounds good and maybe it is time for an ambitious start up to elbow email out of the way and present a new way to communicate which appeals to techy, ‘chatty’ youngsters who scratch their head at email thinking it archaic and outdated. However, it may be a while before it pings across the pond. In the grand scheme of things Slack is still tiny and corporate American has yet to jump on the bandwagon but who knows, we may be waving goodbye to email sooner than we think…