ALL ABOARD THE INSTAGRAM TRAIN
We love Eurostar’s campaign to promote its new London-Paris train and it’s all done via Instagram. The work by AKQA on the @LaVieOnBoard Instagram account shows a canvas of 200 images showing what it’s like to be on board the new train. Each square tells a different story using video and images. The canvas has to be viewed horizontally and it takes viewers on a journey as they jump on board and discover lots of new fun features. Choo Choo, we’re off. If you’re up for a ride then head on over to @LaVieOnBoard and jump aboard.